Playhouse Wine Symposium touts alternative packaging
In my role as internet marketer, I was honoured to be asked by the Vancouver Playhouse International Wine Festival to help them promote their prestigious Wine Symposium event geared toward wine industry representatives.
The 2007 Wine Festival Symposium focused on wine packaging, during an event labeled "Message in a Bottle…or in a Box". The panel was moderated by eminent Vancouver wine writer Anthony Gismondi, who led a discussion about the future of alternative packaging for wine.
Participants were asked how much they would pay for a wine with a screw top, a plastic bottle, or (gulp) a TetraPak box. The survey results, and an interesting video demonstration by Global TV, are all featured now at the Playhouse wine festival website.
It's definitely worth a read, and makes you wonder whether popping a cork will someday no longer be part of the romance of wine.