Why can’t we market British Columbia wine like this?
Style, humour, sex appeal, regional pride. Paso Man. What a great ad campaign for California Zinfandel.
– post by Mike
Style, humour, sex appeal, regional pride. Paso Man. What a great ad campaign for California Zinfandel.
– post by Mike
May 25, 2012 @ 6:41 am
And they do have great wine in that area. I drove through there once and bought some great stuff and some almonds near the intersection where James Dean died – it's beautiful.
I'd love to see a See Ya Later television ad becasue the story of that winery just lends itself to this kind of humour.
All the laws restricting commerce of BC wines need to be repealed. Elizabeth May, don't you care? This affects Church and State Winery and all the other Vancouver Island wineries too!
May 25, 2012 @ 8:23 am
See Ya Later Ranch uses the memories of the little dogs that lived on the property over the past century. I’m not sure if they need to mess with that wholesome image too much, but humour is always a good device to attract sophisticated customers, which wine drinkers by and large are :-).
SYR is part of the Constellation Brands group of wineries, and CB does not seem to be investing much into their wine operations in the past few years. Big corporations are very bottom line driven, which might explain the (IMHO, bad) decision to close the restaurant at Sumac Ridge. In a perfect world CB would be promoting BC with these kinds of viral YouTube campaigns.
May 25, 2012 @ 11:54 am
The story I heard was about his wife getting tired of the wine business and divorcing him – and leaving a “See Ya Later” note on the front door. The winery became a success shortly thereafter when he named it after the tag line of the note. Must be an urban legend. A server told me that story.