About Mike Klassen


Mike is a communications and public affairs professional in addition to being a BC wine industry advocate. He and his wife Stacey launched the BC Wine Lover brand in 2007 to share stories about their experiences with people, places and wines on their BC wine country travels. In 2015, Mike was hired as Executive Director of the BC Wine Appellation Task Group, and undertook a comprehensive industry-wide consultation involving hundreds of stakeholders to reform regulations governing wine-making in B.C. The resulting recommendations were overwhelmingly endorsed through a plebiscite, and are leading to the creation of new sub-appellations in the province. In addition to his blog, Mike’s articles on BC wine have been featured in Huffington Post, Vancity Buzz (now Daily Hive), and Vancouver Sun. Mike now works for BC Care Providers Association as Vice President, Communications and Stakeholder Relations, and continues to be engaged on the future of Canada’s wine industry.

Posts by Mike Klassen: