Innovative marketing of BC wine in Japan
In today's Vancouver Sun business page Quail's Gate, the very fine winery based just west of Kelowna, is featured in a very interesting story of how popular comic book characters in Japan are marketing wine.
Author
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Mike Klassen is a Vancouver city councillor, communications professional, and long-time advocate for British Columbia’s wine industry. He co‑founded BC Wine Lover in 2007 with his wife Stacey, sharing stories from their travels through the province’s wine regions and spotlighting the people and places that make B.C. wine distinctive.
In 2015, Mike led the BC Wine Appellation Task Group, guiding a province‑wide consultation that produced recommendations—later endorsed by industry plebiscite—that strengthened B.C.’s appellation standards and helped establish today’s sub‑GIs.
His writing has appeared in the Vancouver Sun, Huffington Post, and Daily Hive, blending history, policy insight, and personal experience. Alongside his work on Vancouver City Council, Mike continues to explore vineyards across the province, champion local producers, and celebrate the evolving culture of B.C. wine.
