The graphs in our feature image show striking growth, but how long can it be sustained? Many say that BC wine is hemmed in by the lack of arable land. It is also held back by poor accessibility to markets outside the province due to liquor taxation and red tape. Undoubtedly there will be more growth—but no one can see where it maxes out yet.
Mike Klassen is a Vancouver city councillor, communications professional, and long-time advocate for British Columbia’s wine industry. He co‑founded BC Wine Lover in 2007 with his wife Stacey, sharing stories from their travels through the province’s wine regions and spotlighting the people and places that make B.C. wine distinctive.
In 2015, Mike led the BC Wine Appellation Task Group, guiding a province‑wide consultation that produced recommendations—later endorsed by industry plebiscite—that strengthened B.C.’s appellation standards and helped establish today’s sub‑GIs.
His writing has appeared in the Vancouver Sun, Huffington Post, and Daily Hive, blending history, policy insight, and personal experience. Alongside his work on Vancouver City Council, Mike continues to explore vineyards across the province, champion local producers, and celebrate the evolving culture of B.C. wine.
